Ben & Jerry's Sold Stock in the Local Paper. Why Nobody Runs That Ad Anymore.
I've told this story at conferences for more than ten years, and I keep telling it because neighbors investing in neighbors is part of what made America the greatest economic superpower the world has ever known. Two guys make something great. The people in their community back them with their own money. The company succeeds, and everyone who believed in it gets to share in that success. Not just the founders or some investment fund in New York, but the schoolteacher down the road, too.
